Meesho is a rapidly growing Indian social commerce platform that was founded in 2015 with the vision of enabling small businesses, particularly women entrepreneurs, to start and grow their online businesses with ease. Meesho operates on a unique model where individuals, known as resellers, can discover and sell a wide range of products directly to their network of contacts through social media platforms like WhatsApp, Facebook, and Instagram.
The platform offers a diverse catalog of products including fashion, accessories, home decor, electronics, and more, sourced from suppliers and manufacturers across India. Meesho provides resellers with tools and support to create their online storefronts, manage orders, and track their earnings, empowering them to run their businesses efficiently from the comfort of their homes.
One of Meesho’s key strengths is its focus on enabling micro-entrepreneurship and promoting financial independence among women in India’s smaller towns and cities. By offering flexible earning opportunities and eliminating the need for upfront investment or inventory, Meesho has become a popular choice for individuals looking to supplement their income or start their entrepreneurial journey.
Meesho has also gained traction among consumers who appreciate the personalized shopping experience and the opportunity to discover unique products through their social networks. With a growing community of resellers and satisfied customers, Meesho continues to expand its reach and impact in India’s burgeoning social commerce space.
