Tirabeauty

Tira: Shop Makeup, Skin, Hair & Beauty Products Online (tirabeauty.com)

 

Tira Beauty is an omnichannel beauty retail platform launched by Reliance Retail. Here are some key details about Tira Beauty:

  1. Founding and Leadership: Tira was founded in April 2023 and is headed by Isha Ambani, the daughter of Mukesh Ambani1.
  2. Product Range: Tira offers a wide variety of beauty products, including makeup, skincare, haircare, and fragrances from both global and homegrown brands2.
  3. Innovative Shopping Experience: Tira’s physical stores feature advanced technology such as AI fragrance finders, smart mirrors, and personalized skincare recommendations3. This enhances the shopping experience by providing tailored suggestions and interactive features.
  4. Authenticity and Quality: All products sold on Tira are 100% authentic, ensuring customers receive high-quality items2.
  5. Campaigns and Promotions: Tira has launched campaigns featuring well-known celebrities like Kareena Kapoor Khan, Kiara Advani, and Suhana Khan1. They also offer various promotions and discounts to attract customers.
  6. Expansion: Since its launch, Tira has expanded its presence with stores in major cities like Mumbai, Bangalore, Pune, New Delhi, Hyderabad, and Chennai1.